Interview From An Inside Look Of The Magic Trade Show 2025

MAGIC Las Vegas 2025 brought the style, the scale, and the connections and we were right there capturing it all. From trend-driving collections to next-gen retail experiences, the show floor was alive with the brands, buyers, and creators shaping what’s next in fashion. We connected with designers redefining contemporary style, uncovered exclusive launches, and shared the moments that made this season’s event unforgettable.

On this page, you’ll find our full MAGIC journey from brand spotlights to behind-the-scenes looks at the communities, conversations, and collections pushing the industry forward. Dive into the people, products, and ideas redefining the future of fashion. Let’s explore where creativity meets commerce, one look at a time.

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Playful Elegance: Aureum’s Spring '26 Line Blossoms at the Expo

Aureum’s Spring '26 collection delivers effortless femininity and standout silhouettes, from best-selling polka dot minis to breezy seersucker staples. Dive into the collection that’s redefining elevated casualwear with bold personality and timeless appeal.

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Flojos Expands Beyond Flip-Flops with the Beachcomber Collection

Flojos, the iconic footwear brand known for its laid-back flip-flops, introduces the Beachcomber Collection, its first-ever closed-toe line. Discover how cork footbeds, memory foam, and versatile designs are redefining comfort and style for every season.

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Charlie B Springs Forward: Casual Sophistication for the Modern Woman

Discover Charlie B’s Spring 2026 collection, where laid-back elegance meets thoughtful design. From breezy crochet to iconic denim, this Montreal-based brand delivers wearable pieces that effortlessly blend comfort, style, and versatility. Dive into the details of their latest collection and see why Charlie B continues to redefine everyday fashion across North America.

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Bibi at MAGIC Las Vegas: Where Cozy Meets Couture

At the MAGIC Las Vegas Expo, Bibi Clothing stole the spotlight with their irresistibly soft, personality-packed pieces. From bestselling sweatshirts to playful seasonal drops, discover how this feel-good brand is turning everyday comfort into a fashion statement.

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Romantic Edge Meets Fall Fashion: In February Stuns at MAGIC Las Vegas

At MAGIC Las Vegas, In February unveiled a stunning fall collection that blends romantic nostalgia with modern chic. From satin holiday dresses to standout bodycon silhouettes, the brand is redefining seasonal style. Dive into the story behind this rising fashion label and see why In February is quickly becoming a boutique favorite.

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Fearless Fashion Meets Playful Design: Oli and Hali at Vegas Market

Oli and Hali brought bold textures, standout denim, and unapologetically fun fashion to Vegas Market. From embroidered strawberry jeans to cozy faux fur jackets, their collection celebrates individuality with every stitch. Dive into our recap of their vibrant booth and discover why Oli and Hali are redefining what it means to make a statement.

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Etonic Reboots the Classics and Champions Kids’ Wellness at Magic Show 2025

At Magic Show 2025, Etonic made a powerful return, reintroducing iconic running silhouettes from the '70s–'90s while launching PDPad, a wellness-driven kids’ footwear brand designed for healthy growth. With the addition of their accessible Airspeed line and new offerings for women and juniors, Etonic is rewriting what it means to be a legacy brand in the modern footwear world.

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Costalot at Project Las Vegas: The Real Price of Street-Built Success

At Project Las Vegas, San Diego-based brand Costalot made a bold statement: success isn’t cheap and neither is authenticity. From heavyweight tees to heavyweight hustle, discover how this street-rooted clothing line is turning raw grit into refined fashion, and why their message is resonating far beyond the showroom floor.

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Siraj Unveils Dubai's Luxury Scents in Bold U.S. Debut

Siraj made a powerful first impression with their official launch at the expo, bringing high-end fragrance collections straight from Dubai to a new audience. In this blog, we explore their signature Taj Collection, the women’s line, and the bold new Edam sub-brand. Dive into the innovation, craftsmanship, and cultural depth behind this exciting new name in luxury perfumery.

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Odd Sox at Project Magic: Where Pop Culture Meets Premium Comfort

Odd Sox turned heads at Project Magic with their unapologetically bold apparel, from licensed UFC boxers to 3D plush slippers and trucker hats featuring your favorite brands. Dive into how they’re transforming everyday essentials into wearable statements of personality, comfort, and fun.

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