Interview From An Inside Look Of The Magic Trade Show 2025
MAGIC Las Vegas 2025 brought the style, the scale, and the connections and we were right there capturing it all. From trend-driving collections to next-gen retail experiences, the show floor was alive with the brands, buyers, and creators shaping what’s next in fashion. We connected with designers redefining contemporary style, uncovered exclusive launches, and shared the moments that made this season’s event unforgettable.
On this page, you’ll find our full MAGIC journey from brand spotlights to behind-the-scenes looks at the communities, conversations, and collections pushing the industry forward. Dive into the people, products, and ideas redefining the future of fashion. Let’s explore where creativity meets commerce, one look at a time.
Bayeas is Making Denim Daring Again: Lace, Rhinestones & Laser-Cut Sass
Discover how Bayeas is redefining everyday denim with playful embellishments, bold silhouettes, and standout styles. From Nordstrom to Dillard’s, this rising brand is one to watch.
Q2 Fuses LA Cool with Spanish Craftsmanship at MAGIC 2025
Discover how Q2 is redefining fall fashion with bold colors, European-made denim, and effortlessly stylish pieces at MAGIC 2025.
Moon River’s Modern Romance: Effortless Essentials at MAGIC Trade Show
Discover how Moon River brought timeless style and transitional design to the MAGIC Trade Show. From bestselling outerwear to ready-now essentials, explore how this LA-based brand is redefining everyday elegance.
Playful Elegance: Aureum’s Spring '26 Line Blossoms at the Expo
Aureum’s Spring '26 collection delivers effortless femininity and standout silhouettes, from best-selling polka dot minis to breezy seersucker staples. Dive into the collection that’s redefining elevated casualwear with bold personality and timeless appeal.
Spring Blooms and Statement Styles: THML Lights Up MAGIC with Colorful Confidence
THML brought bold prints, playful textures, and radiant color to MAGIC, debuting their Spring/Summer collection with wearable pieces that celebrate femininity and joy. Here’s our take on their vibrant showcase and what it means for the future of fashion.
Spring 2026 Footwear Trends Reimagined: Inside Dolce Vita’s Bold Revival of the Jelly
Dolce Vita steps into Spring 2026 with a playful yet elevated collection featuring revamped jellies, gold-accented sandals, and all-day wedges. Explore the collection’s comfort-first design and trend-forward style straight from the expo floor.
Flojos Expands Beyond Flip-Flops with the Beachcomber Collection
Flojos, the iconic footwear brand known for its laid-back flip-flops, introduces the Beachcomber Collection, its first-ever closed-toe line. Discover how cork footbeds, memory foam, and versatile designs are redefining comfort and style for every season.
Elevated Everyday Style: Vertigo’s Chic Take on Knitwear and Careerwear at MAGIC 2025
At MAGIC 2025 in Las Vegas, Vertigo showcased a stunning blend of soft-touch knitwear, elegant detailing, and polished careerwear built for today’s modern woman. From bestselling V-sets to pearl-trimmed blazers, discover how Vertigo is redefining everyday fashion with high-quality textures and effortlessly sophisticated style.
Charlie B Springs Forward: Casual Sophistication for the Modern Woman
Discover Charlie B’s Spring 2026 collection, where laid-back elegance meets thoughtful design. From breezy crochet to iconic denim, this Montreal-based brand delivers wearable pieces that effortlessly blend comfort, style, and versatility. Dive into the details of their latest collection and see why Charlie B continues to redefine everyday fashion across North America.
Bibi at MAGIC Las Vegas: Where Cozy Meets Couture
At the MAGIC Las Vegas Expo, Bibi Clothing stole the spotlight with their irresistibly soft, personality-packed pieces. From bestselling sweatshirts to playful seasonal drops, discover how this feel-good brand is turning everyday comfort into a fashion statement.
Romantic Edge Meets Fall Fashion: In February Stuns at MAGIC Las Vegas
At MAGIC Las Vegas, In February unveiled a stunning fall collection that blends romantic nostalgia with modern chic. From satin holiday dresses to standout bodycon silhouettes, the brand is redefining seasonal style. Dive into the story behind this rising fashion label and see why In February is quickly becoming a boutique favorite.
Fearless Fashion Meets Playful Design: Oli and Hali at Vegas Market
Oli and Hali brought bold textures, standout denim, and unapologetically fun fashion to Vegas Market. From embroidered strawberry jeans to cozy faux fur jackets, their collection celebrates individuality with every stitch. Dive into our recap of their vibrant booth and discover why Oli and Hali are redefining what it means to make a statement.
Elevated Everyday: Aaron and Amber’s Playful Spin on Transitional Fashion
From fringe skirts to best-selling trench coats, Aaron and Amber’s booth at the expo brought effortless charm and quality craftsmanship to center stage. We explored their fall-ready favorites, stretchy denim, and textured knits designed for real life and real style.
LOUCIA Launches Sterling Silver Line & Showcases Statement Styles at MAGIC
LOUCIA made waves at MAGIC with a standout showcase of bestselling pieces and the debut of their all-new sterling silver jewelry line. From elevated basics to bold pairings, discover how this rising brand is redefining modern style, and why they’re one to watch.
Etonic Reboots the Classics and Champions Kids’ Wellness at Magic Show 2025
At Magic Show 2025, Etonic made a powerful return, reintroducing iconic running silhouettes from the '70s–'90s while launching PDPad, a wellness-driven kids’ footwear brand designed for healthy growth. With the addition of their accessible Airspeed line and new offerings for women and juniors, Etonic is rewriting what it means to be a legacy brand in the modern footwear world.
Costalot at Project Las Vegas: The Real Price of Street-Built Success
At Project Las Vegas, San Diego-based brand Costalot made a bold statement: success isn’t cheap and neither is authenticity. From heavyweight tees to heavyweight hustle, discover how this street-rooted clothing line is turning raw grit into refined fashion, and why their message is resonating far beyond the showroom floor.
True Religion Reimagines Back-to-School Style with Denim-Inspired Comfort
True Religion is bringing serious style to campus with wide-leg sweatsuits, cropped fleece, and bold stitching that nods to their iconic denim heritage. We caught up with the team to talk comfort, confidence, and why their latest collection is perfect for back-to-school.
Siraj Unveils Dubai's Luxury Scents in Bold U.S. Debut
Siraj made a powerful first impression with their official launch at the expo, bringing high-end fragrance collections straight from Dubai to a new audience. In this blog, we explore their signature Taj Collection, the women’s line, and the bold new Edam sub-brand. Dive into the innovation, craftsmanship, and cultural depth behind this exciting new name in luxury perfumery.
Culture Meets Couture: RVS Labs Brings Art, Architecture, and Energy to the Expo Floor
RVS Labs stole the spotlight at the expo with a sold-out pre-fall drop, innovative weather-reactive fabrics, and a storytelling-driven fall collection inspired by Queens, African heritage, and Parisian art. Explore how this culture-forward brand is reshaping the future of fashion.
Odd Sox at Project Magic: Where Pop Culture Meets Premium Comfort
Odd Sox turned heads at Project Magic with their unapologetically bold apparel, from licensed UFC boxers to 3D plush slippers and trucker hats featuring your favorite brands. Dive into how they’re transforming everyday essentials into wearable statements of personality, comfort, and fun.