About J Squared Productions
At J Squared Productions, everything begins with passion. Jonathan and I are driven by the love and emotion behind every business; the drive to create change, bring hope, and share something meaningful with the world.
We believe video is more than visuals. It’s a bridge between your goals and what your customers truly want to hear and feel. That’s where we shine: capturing stories that spark emotion, build connection, and inspire action.
When you work with us, it’s not just about producing a video. It’s about unlocking exponential growth by aligning your message with what resonates most. And we do it in a way that keeps the process fun, lively, and energizing for your whole team.
What sets us apart is perspective. We pull from insights across industries to deliver fresh, unexpected angles that create real change with content that doesn’t just look good, but transforms how your brand is experienced.
Our Leadership
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Jonathan Sum
Co-Founder & Producer
Jonathan turns high-production video into high-performing campaigns. He leads strategy and creative across J Squared Productions, building marketing funnels that align brand story with distribution to drive demand, trust, and tangible business results. An out-of-the-box thinker, he partners closely with founders and marketing teams to move brands from unknown to undeniable.
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Jonathan La
Co-Founder & Chief Creative Officer
Jonathan elevates brands through powerful storytelling and high-impact visuals. With a background in directing and production design, he leads the creative team at J Squared Productions, ensuring every project blends artistry with strategy. From cinematic ads to branded documentaries, Jonathan’s vision brings stories to life in a way that captivates audiences and strengthens brand identity.