At Project Las Vegas, San Diego-based brand Costalot made a bold statement: success isn’t cheap and neither is authenticity. From heavyweight tees to heavyweight hustle, discover how this street-rooted clothing line is turning raw grit into refined fashion, and why their message is resonating far beyond the showroom floor.

True Religion is bringing serious style to campus with wide-leg sweatsuits, cropped fleece, and bold stitching that nods to their iconic denim heritage. We caught up with the team to talk comfort, confidence, and why their latest collection is perfect for back-to-school.

Siraj made a powerful first impression with their official launch at the expo, bringing high-end fragrance collections straight from Dubai to a new audience. In this blog, we explore their signature Taj Collection, the women’s line, and the bold new Edam sub-brand. Dive into the innovation, craftsmanship, and cultural depth behind this exciting new name in luxury perfumery.

RVS Labs stole the spotlight at the expo with a sold-out pre-fall drop, innovative weather-reactive fabrics, and a storytelling-driven fall collection inspired by Queens, African heritage, and Parisian art. Explore how this culture-forward brand is reshaping the future of fashion.

Odd Sox turned heads at Project Magic with their unapologetically bold apparel, from licensed UFC boxers to 3D plush slippers and trucker hats featuring your favorite brands. Dive into how they’re transforming everyday essentials into wearable statements of personality, comfort, and fun.

At The Magic Trade Show 2025, Goorin showcased their latest evolution in statement headwear—from eye-catching extended animal patches to luxe leather and suede finishes. With a legacy dating back to 1895, the San Francisco brand is blending timeless craftsmanship with contemporary edge in every Friday Drop. Explore how Goorin is expanding access, pushing design boundaries, and staying true to their rebellious spirit.

Discover how Italian menswear brand Brooksfield brought timeless tailoring and elevated essentials to the expo stage. From refined suits to relaxed polos, explore how their heritage-driven designs are making waves across global markets.

At the Las Vegas Expo, Barefoot Dreams showcased their game-changing men’s collection, blending proprietary fabrics with iconic licensed collaborations from the MLB, Team USA, Disney, and more. From buttery-soft textures to innovative athleisure pieces, discover how this Malibu-based brand is redefining comfortwear for the modern lifestyle.

At MAGIC Las Vegas, All In Brand brought more than just hats, they brought heritage, innovation, and bold design. From carbon fiber racing caps to gold-plated Julio César Chávez collaborations, explore how this Mexico-rooted brand is making waves in the U.S. with collections that blend cultural pride and cutting-edge craftsmanship.

From vibrant prints to versatile layers, Bespoke Mota is redefining everyday menswear with its Red and Black Labels. Inspired by the energy of Miami and crafted with premium cotton blends, their collection brings personality and polish to every outfit. We explored their latest drop, including standout corduroy pieces and thick, structured sweaters, and spoke with the team about how they’re building wardrobes that work as hard as they look.

Big Boss Caps lit up the MAGIC Show in Las Vegas with head-turning designs, standout collaborations, and serious streetwear energy. From the newly dropped Roosters collection to unreleased collabs with creators like Mr. Temple and Ramonito, this brand is making serious moves. Dive into their journey, vision, and what’s next for this rising name in headwear culture.

At MAGIC 2025 Fall, Bonafini Brands impressed with a bold, wide-ranging collection, from sleek leather boots and prom-ready dress shoes to exclusive kids' formalwear and tuxedos. With over 15 years of innovation across five distinct brands, Bonafini continues to deliver versatile, stylish solutions for modern families and retailers alike.