Poppy and Pout Brings Retro-Inspired Lip Care to MAGIC 2025
Poppy and Pout brought major nostalgia and natural beauty vibes to MAGIC 2025 with a lineup of lip care products that feel as good as they look. Visit poppyandpout.com to learn more about Poppy and Pout’s clean, cruelty-free products making waves in the beauty world.
The Innovation Journey
Poppy and Pout isn’t your average lip balm brand, they’re redefining self-care with sustainable packaging, thoughtful flavor blends, and a vibe that’s straight from the pages of a 70s magazine. Their OG lip balm line, featuring 10 standout flavors like Sweet Mint, Pink Grapefruit, and the dreamy Island Coconut, is a fan favorite for a reason.
And they didn’t stop at balm. That same line now includes matching lip scrubs and just-launched lip masks that are buttery smooth and deeply hydrating. Shanika, their social media manager, showed off the texture and we saw it firsthand, this stuff glides on like silk.
“It goes on like butter… this will hydrate and rejuvenate your lips in an instant overnight.”
Whether you're refreshing your daytime look or winding down before bed, there’s a product here for every moment.
Impact & Vision
What started as a clean beauty brand with a love for vintage aesthetics has now grown into a nationwide favorite, sold in Anthropologie, Ulta, and beloved by clean beauty fans everywhere. With a commitment to cruelty-free and eco-conscious formulations, Poppy and Pout is setting a high standard in the beauty space.
One standout innovation is their Lip Tint set, a colorful collection of 10 shades inspired by iconic women of the 70s. “My personal favorite is Roxy. She's a brown subtle tint. It’s so, so great.” And if you’re a Y2K lover, their Paul Frank collaboration brings all the sticker notebook nostalgia you could want, wrapped into lip care that works.
Behind the Technology
While the look is retro, the formulas are anything but. Poppy and Pout crafts their products with all-natural ingredients, recyclable paper tubes, and a zero-filler policy, just clean, effective hydration. Their newly released lip mask is the perfect example: ultra-rich, smooth, and designed for overnight restoration.
“It smells just exactly how you think it would. It brings back the nostalgia in your childhood.”
Each product is not just functional, it tells a story, making lip care something you look forward to.
Our Perspective
We loved how Poppy and Pout marries clean beauty with iconic pop culture references, from 70s muses to Y2K flair to NYC’s preppy aesthetic. The fall line, inspired by Gossip Girl vibes and Manhattan chic, includes irresistible flavors like Fifth Avenue Fig, Ivy League Vanilla, and Upper East Side Spice.
These flavors are more than catchy, they're wearable, giftable, and stylish. It’s hard not to imagine them as the next go-to accessory in your handbag. If there’s one thing we’d love to see more of, it’s expansion into skincare or body care, because this brand clearly understands what modern customers want.
Future Outlook & Final Thoughts
With a keen eye on trends and a deep respect for sustainability and quality, Poppy and Pout is positioned to keep growing their loyal fanbase while staying true to their roots. We’re excited to see how their NYC-inspired fall line lands, and we’ll be keeping a close watch on what they bring next.
This brand isn’t just reviving vintage beauty, it’s rewriting the clean beauty playbook with style, purpose, and personality.
Connect & Learn More
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