Our Leadership

  • Jonathan Sum

    Jonathan Sum

    Co-Founder & Producer

    Jonathan turns high-production video into high-performing campaigns. He leads strategy and creative across J Squared Productions, building marketing funnels that align brand story with distribution to drive demand, trust, and tangible business results. An out-of-the-box thinker, he partners closely with founders and marketing teams to move brands from unknown to undeniable.

  • Jonathan La

    Jonathan La

    Co-Founder & Chief Creative Officer

    Jonathan elevates brands through powerful storytelling and high-impact visuals. With a background in directing and production design, he leads the creative team at J Squared Productions, ensuring every project blends artistry with strategy. From cinematic ads to branded documentaries, Jonathan’s vision brings stories to life in a way that captivates audiences and strengthens brand identity.

  • Brandon Fortino

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